Affiliate Disclosure
How we are funded
Bets.ng earns affiliate commissions when readers sign up to sportsbooks through our links. This never changes our scores or rankings.
What this means for you
- All links to sportsbook signup pages are affiliate links.
- When you sign up and make a deposit, the sportsbook may pay us a commission.
- You pay nothing extra. The operator's bonus for you is the same either way.
Featured placements
Some operators may pay for featured placement in hero sections or list tops. When this happens, the placement is disclosed on the page. Featured placement does not change the operator's editorial score.
Independence
No operator has editorial control over Bets.ng. No operator sees reviews before publication. We decline any arrangement that would compromise our independence.
Contact
Editorial inquiries: editor@bets.ng
Why we take affiliate commission
Running a Nigerian betting review site costs money: hosting, salaries for four full-time Nigerian editors, operator test accounts funded with real money, fact-check tooling, weekend live-monitor shifts. Subscription paywalls do not work on betting sites — readers will go to the next free result.
Affiliate commission is the commercial model we use: we are paid by operators when a reader signs up through one of our links. That is how we fund real tests instead of copy-paste reviews.
How commission works
When you click an operator link on Bets.ng and then sign up, the operator pays us a one-time bounty or a small revenue share on your future net losses (never on deposits or winnings).
The typical bounty ranges from $20 to $80 per confirmed new customer. The typical revenue share is between 25% and 45% of operator net revenue, for the life of the account in some cases and capped at 12 months in others.
We never see your deposits, winnings or bet history. The operator sends us an aggregated monthly total.
What commission does not buy
It does not buy a higher ranking in our best-of page or a higher score on our review page. Scores are set by our in-house methodology (see how-we-rate) and have excluded operators who offered commercial terms in exchange for a top-three placement. We keep that list private but it exists.
It does not buy editorial silence. Every negative in a review is published, including on our highest-commission partners. If an operator complains about a negative line, we escalate it to a fact-check, not a rewrite.
It does not buy a clean slate on the corrections log — if a partner reported a number wrong to us and we published it, we still name them on the corrections page.
How to spot affiliate links on our site
Every affiliate link on Bets.ng redirects through /go/{operator-slug}. That is an internal tracker that records a referral and then sends you on to the operator.
We do not use cloaked redirects or fake domains.
Buttons that say ‘Claim bonus’, ‘Bet now’, or an operator's logo in a Bets.ng card are affiliate links. Links that say ‘Official Curaçao licence registry’, ‘NLRC complaints portal’ or any other regulatory or help source are not.
Links to responsible-gambling resources (Gamble Alert NG, GamSafe Nigeria, the Problem Gamblers Hotline) are never affiliate links. If we took money from a support charity we would close the site.
Disclosure compliance
Every review, comparison and promo page on Bets.ng carries an affiliate disclosure in the page header.
We follow the FTC and UK CAP codes even though we operate from Nigeria, because they are the most exacting standards we can easily audit against.
The Lagos State Gaming Authority requires disclosure for gambling advertising; our site-wide disclosure satisfies that requirement.